Case study — Sigorka
From lead generationto insurance policy sales.
How an evolving digital strategy turned acquisition growth into measurable business impact.
- Client
- Sigorka
- Sector
- Insurance
- Period
- Summer 2025 → Summer 2026
- Role
- Strategic Digital Marketing Consultancy
The business result
+808%
Insurance policy sales
Summer 2026 vs. Summer 2025
The most important result was not simply the growth in clicks or online conversions.
It was what that growth ultimately translated into.
As the strategy evolved from lead generation toward a sales-driven digital growth model, insurance policy sales increased by approximately 808% compared with Summer 2025.
The challenge
The business objective evolved.So did the strategy.
Sigorka operates in a highly competitive insurance market where multiple players compete aggressively for the same digital demand.
In 2025, the strategic priority was to expand the digital acquisition base: generating online leads and building a stronger first-party customer data foundation.
By 2026, the business objective had evolved. The priority was no longer simply to generate more leads. The strategy needed to turn digital demand into actual insurance policy sales.
That required an evolution from lead-generation thinking toward a sales-driven digital growth model.
2025 — Build the foundation
From digital demandto first-party data.
The 2025 digital strategy focused on expanding Sigorka's digital acquisition base through lead generation.
The objective was to capture digital demand, increase online lead generation and build a stronger first-party customer data foundation that could support future commercial growth.
This was not a temporary campaign objective. It established the digital acquisition foundation for the next stage of the strategy.
2026 — Turn demand into business
From leadsto insurance policy sales.
In 2026, the strategic objective evolved from generating leads toward converting digital demand into insurance policy sales.
KAIZEN reshaped the digital marketing strategy around this commercial objective. Performance channels were audited, optimization opportunities were identified and strategic priorities were translated into clear actions for the existing performance agency.
The objective was to evaluate digital performance not only through media and platform metrics, but through its contribution to actual business outcomes.
KAIZEN's role
Strategy abovethe channels.
KAIZEN worked as Sigorka's strategic digital marketing partner, providing an independent strategic layer between business objectives and performance execution.
Rather than replacing the existing performance agency, KAIZEN worked alongside the agency — reviewing performance, challenging assumptions, defining optimization priorities and monitoring whether execution remained aligned with Sigorka's commercial objectives.
- Digital marketing strategy
- Performance channel audit
- Optimization strategy
- Agency direction
- Performance review
- Business-outcome measurement
Brand.Consultancy.Agency.One business objective.
The engagement demonstrates KAIZEN's operating model in practice.
KAIZEN worked directly with the brand to define strategic direction and alongside the performance agency to help translate that direction into execution.
Performance was continuously reviewed against the wider commercial objective, creating a clearer connection between strategy, media activity and business results.
- 01
Sigorka
Business objective
- 02
KAIZEN
Strategy / audit / direction / measurement
- 03
Performance agency
Execution / optimization
- 04
Business result
Insurance policy sales
The performance journey
From clicksto conversionto sales.
As the strategy evolved, digital acquisition expanded while the focus moved progressively closer to the business outcome.
Summer 2026 vs. Summer 2025
- +738%Digital clicks
- +351%Online conversions
- The business result+808%Insurance policy sales
Market context
Growing againsta contracting market.
While the broader insurance market was facing contraction pressure in 2026, Sigorka continued to grow.
Against this challenging market backdrop, the evolution from a lead-generation strategy toward a sales-driven digital growth model translated into significant growth in insurance policy sales.
From data to demand.From demand to sales.From performance to business growth.